Image Sizes for Instagram, Facebook, LinkedIn, X and YouTube (2026 Cheat Sheet)
Updated November 4, 2026 · 2 min read
Pick a preset (Instagram 1:1, 4:5, Facebook/OG…) and drag the crop frame to choose the area that stays.
Every platform re-compresses what you upload. If you give it an image that is already the right size and ratio, you control the crop and avoid blurry, double-compressed results. Here are the numbers that matter.
| Placement | Size (px) | Ratio |
|---|---|---|
| Feed – square | 1080 × 1080 | 1:1 |
| Feed – portrait (recommended) | 1080 × 1350 | 4:5 |
| Feed – landscape | 1080 × 566 | 1.91:1 |
| Stories / Reels cover | 1080 × 1920 | 9:16 |
| Profile photo | 320 × 320 (shown as circle) | 1:1 |
Portrait 4:5 takes up the most screen space in the feed, which is why most brands use it. Instagram caps the width at 1080 px, so uploading larger just means more aggressive compression on their side.
| Placement | Size (px) | Ratio |
|---|---|---|
| Feed post | 1200 × 630 | 1.91:1 |
| Square post | 1080 × 1080 | 1:1 |
| Page cover photo | 820 × 312 (desktop), 640 × 360 (mobile) | — |
| Event cover | 1920 × 1005 | 1.91:1 |
| Profile photo | 170 × 170 (shown), upload 400 × 400 | 1:1 |
| Link preview (og:image) | 1200 × 630 | 1.91:1 |
Cover photos are cropped differently on phone and desktop — keep text and faces in the central 640 × 312 area.
| Placement | Size (px) | Ratio |
|---|---|---|
| Post image | 1200 × 627 | 1.91:1 |
| Personal profile banner | 1584 × 396 | 4:1 |
| Company page banner | 1128 × 191 | ~5.9:1 |
| Profile photo | 400 × 400 | 1:1 |
| Article cover | 1200 × 644 | — |
X (Twitter)
| Placement | Size (px) | Ratio |
|---|---|---|
| In-feed image | 1600 × 900 | 16:9 |
| Header | 1500 × 500 | 3:1 |
| Profile photo | 400 × 400 | 1:1 |
YouTube
| Placement | Size (px) | Ratio |
|---|---|---|
| Video thumbnail | 1280 × 720 (under 2 MB) | 16:9 |
| Channel banner | 2560 × 1440, safe area 1546 × 423 | 16:9 |
| Channel icon | 800 × 800 | 1:1 |
Pinterest & TikTok
- Pinterest pin: 1000 × 1500 (2:3)
- TikTok video cover / profile: 1080 × 1920 (9:16), profile 200 × 200
Don't stretch — crop
The most common mistake is forcing a 4:3 camera photo into a 1:1 or 16:9 box, which squashes faces. The correct workflow is crop to the ratio first, then resize:
- Open the photo in our image resizer and choose a preset (Instagram 1:1, Instagram 4:5, Facebook/OG, Full HD…).
- If the photo's ratio differs, a crop frame locked to the target ratio appears. Drag it to keep the important part — the tool never stretches.
- The selected area is scaled to the exact pixel size and compressed for upload.
Keep the file small, too
Platforms accept large files but compress them hard. Uploading a 1080 × 1350 JPEG at quality ~80 (roughly 200–400 KB) gives you the best balance: sharp on screen, little for the platform to "improve". For link previews on your own site, use WebP — see WebP vs JPEG vs PNG.
Change image dimensions by pixels or percentage. If your target ratio differs from the photo, a crop frame lets you choose exactly which area to keep — we never stretch images.